ASANA GoodJoint

Comfort Zone Challenge

Background

Food supplement is increasingly popular among younger generation in the society. This is a social media campaign to build brand awareness of ASANA and to promote hero supplement products.

 

Idea & Strategy

To attract aged 25+ users and build a positive corporate image

• Line up 3 local sports star to join "Comfort Zone Challenge", which they have to learn other's strength and  make a challenge to others.

• Create a series of challenge & practice videos,  to attract more views & engagement

 

Result

• 1,100+ reactions, 300+ shares & 1,000+ comments

• 120,000+ views & 488,000+ organic reached in 12 videos